Post by account_disabled on Jan 1, 2024 22:44:50 GMT -5
As a brand that aims athlete Nike uses its international platform for good giving people a voice. Nike have positioned themselves as more than a sportswear brand they care to help where they can. Previously Nike have produced campaigns thatAaddress gender and racial inequality LGBTQ rights and Black Lives Matter. A notable example is Nikes campaign with football quarterback Colin Kaepernick. Back in Colin took the knee on the pitch during the US National Anthem as a peaceful plea to bring systemic racial injustice and ethnic inequality to the forefront of American minds.
When controversy arose Nike backed Colin making him the face of their Dream Crazy campaign. Colin starred alongside LeBron James and Serena Williams Mobile App Development Service in the advertisement three sports stars who had worked hard to achieve so much and now use their voice to support political and social causes. Dream Crazy aimed to encourage others to find their voice and stand up for what they believe. It even went on to win the Outstanding Commercial award at the Creative Art Emmys in .
The advertisement inspired and ignited consumers some of whom destroyed their Nike products and decided to boycott the brand. Despite controversy Nikes online sales increased by in the weeks after its release. Inclusivity is nonnegotiable Weve said it before and well say it again never underestimate the power of inclusivity in marketing. Embracing inclusivity and diversity is embedded in Nikes vision products and its marketing. Aiming to build a diverse and inclusive community Nike constantly celebrates and represents people of all shapes sizes and backgrounds.
When controversy arose Nike backed Colin making him the face of their Dream Crazy campaign. Colin starred alongside LeBron James and Serena Williams Mobile App Development Service in the advertisement three sports stars who had worked hard to achieve so much and now use their voice to support political and social causes. Dream Crazy aimed to encourage others to find their voice and stand up for what they believe. It even went on to win the Outstanding Commercial award at the Creative Art Emmys in .
The advertisement inspired and ignited consumers some of whom destroyed their Nike products and decided to boycott the brand. Despite controversy Nikes online sales increased by in the weeks after its release. Inclusivity is nonnegotiable Weve said it before and well say it again never underestimate the power of inclusivity in marketing. Embracing inclusivity and diversity is embedded in Nikes vision products and its marketing. Aiming to build a diverse and inclusive community Nike constantly celebrates and represents people of all shapes sizes and backgrounds.